USL Sports Rebranding
USL is NZ's leading supplier in sports medicine, trusted by professionals for over 25 years.
Well recognised, not only in New Zealand but in the Australasian market too, USL is one of the best partners that an athlete can have in any sport.
USL was looking for a "story to be told" when using different media channels. So after working alongside their marketing team, I came up with a bold and unique slogan that now drives the journey of the brand in all media platforms, as the core concept works perfectly for radio, digital, brochure, poster and activation.
The result was "Stay In The Game".
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