Creative director blending culture, tech, and strategy to craft meaningful stories and experiences worldwide.

3 Countries

+25 years

Work Experience

• TwoScoops - Co-Founder & Creative Director. Christchurch, New Zealand - 2022-Current

TwoScoops is a creative agency. Our mission is to help build more meaningful and relevant relationships between brands and their customers, through experiences with a different flavour...and having fun in the process.

• ChristchurchNZ - Creative Director. Christchurch, New Zealand - 2018- 2022

Leading an extremely talented group of designers, copywriters and producers to create place branding creative campaigns that ignite bold ambition for the City Of Exploration: Christchurch. From tourism to economics, perceptions, branding, events and visitation campaigns, my role as a CD for the city includes interacting with stakeholders, business operators and national tourism entities.

• NZME - Creative Director. Christchurch, New Zealand - 2015-2018

NZME Creative Director based in Christchurch. Leading the creative team to create and produce integrated campaigns for regional, national and international clients. My client list includes all categories and specialties.

• Freelance Creative Director- Auckland, New Zealand - 2013-2015

Creative Services Freelancer at Barnes Catmur & Friends, Brandspank, Copper, .99, Raydar, True, Ogilvy, Hustle & Bustle. Worked on projects for clients such as NatGeo Channel, Subaru, Asahi, Hell Pizza, Air New Zealand, Coke, Localist, Cadbury, Southern Cross, IGLOO, FLIP, Mazda, Pharma, USL sports division and small kiwi businesses. I freelanced as a CD, concept generator, copywriter, director and general creative.

• Y&R Miami - Creative Director 2011-2013

Clients included: AT&T, FEDEX, Winn-Dixie, TECHO (a roof for my country), International Amnesty.

• PUBLICIS Mexico - Group Creative Director 2010-2011

Clients included: Procter & Gamble, Nestlé, MINI, Maggi, Pepto-Bismol, Banamex Banking.

• BBDO Mexico - Group Creative Director 2003-2009

Clients included: Pepsi, Gatorade, Best Buy, Bayer, Mercedes-Benz, Smart, Milkyway, m&m's, Snickers, Teleton, Tabasco, Campbell´s, Sabritas, Dodge, Alka-seltzer, Appleton, Jeep, Blattanex, Aspirin and Government based clients.

• TELEVISA Mexico - Creative Director Promotional & Brands 1998-2003

In charge of the creative concepts for lead Mexican and Latin American TV channels, overseeing creatives and producers.

Highlights

• Finalist at The NZ Radio Awards Festival 2017 and 2018.

• Judge at the ADDY's USA awards.

• Silver award at the National Addy Awards in the US Hispanic Market.

• CD of the team who worked on two of the three Mexican Film Shortlists at CANNES 2010.

• In 2008, we won the first Cannes Lion for BBDO Mexico.

• For two years I was an advertising teacher at UNIVERSIDAD IBEROAMERICANA in Mexico City where my students won many important university contests.

• I led a small team to win the First TNT 48 hours project in Mexico City, amongst almost 550 teams.

• First Mexican invited to judge www.bestadsontv.com

Education

• BACHELOR IN COMMUNICATIONS AT UNO (Universidad del Noroeste) Honors.

• Micro Credential - Digital Marketing YOOBEE College